In life, I think that we search for things to complete our identity. What I mean is, we gather and assemble things that we feel will add to us as a person. In photography, we search for the best camera we can get, maybe not afford but the best we can get. We want the best way to process our work and get the best results from it. All these things are important to our identity and we are all Brand conscious.

There are paths along the way to becoming at one with yourself that will either guide you on the journey or detract you from it. How do we know which to take, well sometimes we listen to others and maybe that’s good and maybe it’s not so good. At some point, we get confronted with ourselves and we stand naked in front of ourself and just see the gist of who and what we are or strive to be.

We can hide behind our PC’s, behind our cameras, lenses, locations, thoughts, experiences but in the end, we look at OUR work and the’s the truth of us. It seems like it should be the easiest part of being but in fact, it’s the most challenging. Checking our work is the one part of the process that we don’t get to hide behind.

Our work is our brand. Our brand is created by everything we assemble and put into the image.

There is a process of activation. We do all these things to make the photo but the most important are a few things not everyone recognizes. Eye, heart, and mind. When you  look at your work, maybe you think, Leica M9 50mm, or Ricoh GRII, or Olympus Pen F 14mm etc. Maybe you think, Light Room and Nik, many, many combinations.

What does the viewer see? Well, many will search for the Brands that are in the photo. The most sensitive viewer will seek to see and feel YOU!

The real Brand of your work, is you. Once you accept this, you stand maybe by yourself but in an uncomfortable position by yourself but, with the knowledge that you are and will continue to produce your Brand.

I have have to hit the street but will keep things going, I hope. Have a blessed day regardless of where you are….

shooter out………………………………………………………………………